Thursday, 28 December 2017

OUGD601 | Sustainable Food Packaging Practical - Initial ideas & design work for environmentally friendly sandwich packs

Sustainable sandwich packaging ideas

  1. Design - 5 initial ideas
  2. Design - Website with rotational gif | Inspire by website 'It's Nice That.'
  3. Design - Homemade recycling paper for sandwich packaging

Logo designs - Inspired by Ampersand (&)


Feedback
  • Logos are a bit too illustrative for children to understand - should be more minimalistic and simple for them to remember.
  • Stick with organic elements - animals are not so good (connotations of killing them to eat). 
  • Illustrations are really nice for children, maybe just stick to food, vegetable, organic drawings. 
  • Colours should be resemble nature and organic food - green, brown, sandwich colours. 

Sketches of redesigned Ampersand (&)

  • Logos look better - the ampersand looks similar to a sandwich.
  • Illustration of food are very simple - still a bit illustrative - maybe just repeat the name of the sandwich for the packaging. 


Types of Organic Sandwiches flavours

  • Egg and watercress
  • Cheese and onion 
  • Prawn and mayonnaise (cocktail) 


Target Audience

  • Children - school lunches.
  • Educates and healthy diet about the environment and sustainability.


Production of the sustainable packaging in use

  • Web - GIF (on nice coloured background - nice and bright!)
  • Wrapped sandwich (with sticker clear)
  • Eating sandwich bit by bit
  • Breaking up paper - and painting it
  • Plant growing

Practical Inspiration of logo design:
http://www.zeug.fr/shop/618j4b3rdcs1yw14hyuvax6rdioij6-9l2d9-y2zyk

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