Green Design page. 129, 130 & 131
- Green design - 'as designers we have to accept our share of the blame for the causes of environmental damage. And yet, as designers we are often not fully in control the work we do. It is our clients who call the shots. So is it even possible to be a green designer? Yes, but it's not easy.'
- 'Today many designers do not recognise the importance of adopting a green approach.'
- 'Designers do not fell sympathy for the green cause.'
- 'There are plenty of designers that are acutely sensitive to environmental questions - their views 'there's not much I can do.'
- 'Increasingly clear if designers want to be green, they have to integrate green practices into their work in the same fundamental way that creativity.'
- 'Graphic designers, have to accept responsibility and not hide behind design's apparent junior status.'
- 'The situation is more difficult by the fact that the economic of professional graphic design.'
- 'Overwhelmingly dependant on clients constantly driving up consumption by offering new products and services.'
- 'So, does achieving a green planet mean we have to stop the wheels of commerce.'
- 'Green is the colour of the shining future.'
- 'Most professions are ahead go graphic design in the adoption of sustainability practices.'
- 'accusations of 'greenwashing' - green strategies is so rapid that graphic design runs the risk of being left behind.'
- 'Many clients who have green purchasing policies. feature of public sector tendering that suppliers must meet sustainability criteria.' example health and safety.
- What does it mean to be a green designer?
- Sophie Thomas partnered with Kristine Matthews is a London-based design group called thomas. matthews. It was formed in 1997, the studio has an unapologetic approach to green issues.
- 'thomas. matthews believes in two things: good design and sustainability.
- thomas. matthews list 10 ways which they design to fight climate change: 1) Re-thinking, 2) Re-using, 3) Using friendly materials, 4) saving energy, 5) sharing new ideas, 6) designing to last, 7) staying local & buying ethical, 8) supporting what we believe, 9) inspiring, having fun, 10) saving money.
- Thomas advises designers to clean up their own backyard, 'you cannot preach if you do not practice,' 'cycle to work, switch to green energy suppliers, sort your rubbish and get recycled'.
- Thomas urges designers to become 'agents for change'. She urges us to: 'Re-design the way you design. This comes under two categories; logical and lateral.
- 'The writer John Thackara also notify that designers have to start early. His book 'In the Bubble.' he writes 'If the so-called green design approach (better known in the United States as "design for the environment") has a limitation, it is that it intervenes at the "end of the pipe".
- But to raise green matters wit short-sighted employer and clients we need to do research, and accumulate evidence to demonstrate that there is another way.
- Clients who don't want to know about green issues are worse than clients who don't want good design.
- But there's an era where designers have a special responsibility. This is the activity that has become known as 'greenwashing' - the process whereby corporations and other bodies pretend to have a green ethos in order to make themselves appear environmentally responsible.
- Greenwashing - there are companied who wave the green flag and pretend to be green, when in reality they do nothing, Graphic designers are the first people companies turn to, to help create the illusion of greenness, when businesses do this it's called 'greenwashing', and it leaves a bitter taste when we encounter it.'
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