Kenedi, Aaron. 'Marks Men: An Interview With Ivan Chermayeff, Tom Geismar, and Sagi Haviv of Chermayeff & Geismar.' Printmag.com, September 14th, 2011.
http://www.printmag.com/featured/marks-men-an-interview-with-ivan-chermayeff-tom-geismar-and-sagi-haviv-of-chermayeff-geismar-2/
Book
Chermayeff, Ivan & Geismar, Tom & Havlv, Sagi. 'Identify: Problems of Identity Design and Chermayeff & Geismar's Timeless Approach to Solving Them.' How Books; 1st Edition edition, 25th November 2011
Focus on - Ivan Chermayeff as an example of a designer (quoted in an interview), that clearly claims no responsibility.
Thus connecting to how clients/consumers are not responsible to harming the sustainable development of the environment.
- Ivan Chermayeff - 'Good graphic design is not tarnished by the greed or the illegal or other self-imploding acts of clients. We do not feel responsible for the character of those we work for. Good design should follow looking into the products and reputation of clients who approach you, but this does not mean you have to follow them into bed.'
- Sagi Haviv - 'When we create a great logo for an environmental organization, we do not see ourselves as saving the planet. In the same way, we cannot take responsibility for the “evil” actions of corporations we brand. All we can hope is that by doing good work for visible companies and organizations, we can have some positive effect on the visual environment.'
- Tom Geismar - 'But we don’t feel that doing work for a particular client means that we have “vouched for them.” Obviously we have no say over what they may or may not do in the future, and in any case what people think of a company or institution is determined by their experience with and the actions of that entity, and has little to do with the logo. Should Paul Rand have some measure of responsibility for the Enron debacle?'
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