Thursday, 22 June 2017

OUGD501 - Studio Brief 2: Module Evaluation

OUGD501 - Overall Module Evaluation

For the overall OUGD501 Module of both studio brief one and two I found both equally challenging and interesting. To begin with studio brief one based on research and producing an essay.  The essay question that I first decide to choose was ‘How important is style to Graphic Design for successful advertising, particularly on social media platforms?’ the question and the first draft of the essay was too restrictive on research and finding study cases, mainly because of the essay focusing on styles/trends. Therefore my tutor gave me a structure on how to write an essay as my essay jumps to the next paragraph and has not a lot of links. This is when I changed my essay question to ‘Is Graphic Design important for successful advertising, and how has this evolved since the last decade?’ with this question my research was much boarder to collect. Despite this my essay did not relate to any reference of the evolution in the last decade. There I had to change my essay question to ‘How important is Graphic Design to enable successful advertising in today’s digital environment?’ which most of my essay included how graphic design can assist successful advertising in this digital age. The collecting of contextual / theoretical research was quite difficult to find as my essay topic is about the early stages of the digital age. Nevertheless I found some examples online but the research covered only a small amount of it.

Next studio briefs two, the visual investigation brief. When commencing this brief again I found this hard as I made it challenging for myself. For instance I based my physical work on a concept, which was quite restricted for the generation idea stage. My ideas were to similar to one another thus not enabling me to explore further other designs. I also asked my peers for some help but with the issue I stated it was hard for them to think of other ways of establishing a solution of the problem. In the end I decide to go with an idea of creating an app that allows online users to control/restrain the amount of online advertisements on social media platforms. I enjoyed design this app layout, function and designs on the iPhone due to its similarity to the very first brief that I did at the start of the second year ‘Design for screen’. Unfortunately I would of made a shortstop motion animation clip to highlight how the app works. But my MacBook would not allow me to render the clip. Instead I made some mock ups of poster designs and physical poster designs.


In conclusion, I found COP2 very intense and challenging pieces of work. This is also due to my incident of fracturing my ankle and missing a lot of studio time / development work. It was also challenging to balance other module briefs. In addition I was quite unorganized with my time keeping of essay work and development work. I also had a difficult time on thinking what to base my dissertation on.

No comments:

Post a Comment