Tuesday, 20 June 2017

OUGD501 - Studio Brief 02: Final Design/Evaluation

Final Design of the app, Apptise
Below are images of the final printed designs of the Apptise posters. I tested these poster designs on cartridge paper for a test on how good the quality was. Then I had some thin smooth quality paper and some smooth card paper for a more poster display effect. However from the cartridge paper print outs the designs of the three posters were too stretch so I had to edit this problem. Another problem occured as the thicker card could not print out the design on the paper material. This would of jammed the printer, nevertheless the other poster designs turned out well on the thin smooth paper. There is also a difference between the resolution of the poster prints.



 









Evaluation
In conclusion studio brief 02, visual investigation was quite challenging to execute especially base on the issue concept I chose to design for. The issue that I chosen was quite board, however I aimed it the brief based on advertising online specifically on social media platforms. So finding the contextual research for the brief was difficult to find, specially the theoretical research based on this issue. The generation idea was more complicated and to the ideas that I listed down were too similar to one another.  Even when asking some of my peers if they could think of any ideas which are different from the one I created they even side the issue brief that I chose was quite restrictive. Nevertheless I was able to find the most popular and requested design by letting my peers vote which idea that they would believe is appropriate for the issue. For the designing the app pages and layout I sketched out a few logo designs of the app and how the app with function. The app is supposed to assist smartphone users with any of their social media platforms account to restrain the amount of advertisements they see in a day. As advertising is a very board matter the design icons were endless and it was hard to create new logos. In the end I choose the one with a abstract world/globe shape with an computer mouse. Then the chosen typeface for the logo was Tahoma, even though the typefaces I experimented with were all very similar and sans serif. In majority of app design sans serif typefaces are the most appropriate to use for the design for this certain issue. 

Next the colour scheme of the app I did some test of the apps login/sign in page most of the colours were very pale and subtle. I believe this colour approach was a good as it has a friendly and welcoming appearance to consumers. In the end the most popular colours of the app was the green blue colours. In colour psychology blue symbolises trust and green implies good therefore making the app visually look open. The wireframe of the app was straight forward and easy to comprehend, however with feedback from peers the I should add a search bar, more setting functions etc. When it come to the final design of the A3 posters I took inspiration of existing app poster design via the internet and Pinterest. When fitting them on billboards and bus stop my peers noticed that my poster design looked too stretched so I sorted the problem. Many of my peers recommend that I should also create a short stop motion animation based on how the app would function on a phone. I would do this but my after effects could not render my video. But overall I believe I completed this brief decently there were any trials and errors on the research and design process. Nevertheless it was good and challenging to fix the solution. 

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