OUGD501 - Studio Brief 02: Production / Distribution / Reception: Production and Distribution Considerations Part 3

Outline, justify and explain production methods and considerations. Consider how how production methods interacts with communication. Outline, justify and explain distribution considerations - how will your design be distribution to the best attract the right audience? You must also demonstrate an awareness of how your designs will be received by your target audience - this may mean “testing” your work in context or talking to consumers in focus group. 

Distribution 3 - Short video advert online (e.g YouTube)

Thirdly the production methods and considerations of establishing my app design (Apptise) which also interacts communication would be using Youtube as advertising the app in a short video clip. This could be of form of a 30 seconds advert before the actual video the viewer clicked on. This communication would be similar to attract the correct audience like the app for university students called grammarly which corrects students essays, emails, summaries etc. They also include a person voice explaining how the app says and functions. The video will be in a non stop motion animation this will include flat designs for the visual atheistic. Almost all app short adverts videos will include a direct link to the app to be downloadable on the app store. Plus with the use of cookie data the phone can record what the phone user has been looking at - thus linking them to this app if its the same interest or similarity. The use of online surveys of the app would be more appropriate to gain recognition of the app the more positive feedback communication it has from their current consumers, the more the app will raise and collect even more consumers. 

Feedback from peers:

• Majority of my peers agree that YouTube short adverts videos are a good way of communicating and distributing my app design for the right potential audience. 
• YouTube is a platform that any audience goes onto, there will surely be the correct audience viewing the app advert for their needs. 
• The style of the app design is very similar to other app advertising design such as deliveroo. The colour scheme, typefaces, flat design and function of the app. 
•  The use of rhetorical questions in the voice over of the animation clip and answering with a solution of the app is effective on distributing and communicating. 
• Linking the app to the advert is a adaptable way of short cutting and sharing out the free downloadable app.
• Surveys are a very good way of distributing the positives or negatives of the app function and how trustworthy it is for all smartphone users.
• When the apps are non skippable it is a good way for any type of audience to watch and observe how the app functions.