Outline, justify and explain production methods and considerations. Consider how how production methods interacts with communication. Outline, justify and explain distribution considerations - how will your design be distribution to the best attract the right audience? You must also demonstrate an awareness of how your designs will be received by your target audience - this may mean “testing” your work in context or talking to consumers in focus group.
Distribution 1 - Posters
One production method and consideration of branching out my app (known as Apptise) is by producing a variety of posters designs which will be displayed in public. By the use of various types of printing methods for the poster being distributed and displayed on billboards, bus stops, public walls and even digital boards. This is an affective way of communication my design work to the correct audience. Nowadays there are many posters designs presented on public this could be driving pass a big billboard or even a digital one. Lots of people will go out shopping for goods if its in town or in a shopping centre their are plenty of walls, windows and digital screens to spread and establish my design to the correct audience plus spreading it further to others. My design is promoting an app for the target audience to download, most consumers will own a smartphone device and will have an app store to see the potential of the app. In addition by emphasising how the app is free to download will further increase the communication of the app branding out to even more potential costumers and by word by mouth will attract the audience significantly.
The design of the app will also attract and communicate to the correct audience due to the contemporary ideal design of the app and how it is layout. Specifically establishing how the app functions by clicking each buttons and where it leads to and activate them. By testing my work on the targeted consumers I showed some mock up examples to my peers and asked them if they would notice and look at the posters. This will demonstrate their awareness and observation in public.
Below of feedback of the mock up poster designs:
Distribution 1 - Posters
One production method and consideration of branching out my app (known as Apptise) is by producing a variety of posters designs which will be displayed in public. By the use of various types of printing methods for the poster being distributed and displayed on billboards, bus stops, public walls and even digital boards. This is an affective way of communication my design work to the correct audience. Nowadays there are many posters designs presented on public this could be driving pass a big billboard or even a digital one. Lots of people will go out shopping for goods if its in town or in a shopping centre their are plenty of walls, windows and digital screens to spread and establish my design to the correct audience plus spreading it further to others. My design is promoting an app for the target audience to download, most consumers will own a smartphone device and will have an app store to see the potential of the app. In addition by emphasising how the app is free to download will further increase the communication of the app branding out to even more potential costumers and by word by mouth will attract the audience significantly.
The design of the app will also attract and communicate to the correct audience due to the contemporary ideal design of the app and how it is layout. Specifically establishing how the app functions by clicking each buttons and where it leads to and activate them. By testing my work on the targeted consumers I showed some mock up examples to my peers and asked them if they would notice and look at the posters. This will demonstrate their awareness and observation in public.
Below of feedback of the mock up poster designs:
- Many of my peers agreed that my design would be good with the production methods of poster designs. The communication is affective due to the the aesthetic of the poster and the language/words use to attract the audience when reading the posters.
- The use of rhetorical questions help attracts the audience to the app, this helps them question if they need this app for the convenience of them.
- The mock ups on how the app will look on the iPhone also helps to communicate how the app will function on the phone.
- The communication display and laying out the different app pages are effective so the consumer knows what the are downloading.
- The app page of the the social media platforms and shopping brand really catch my eyes are most of them I use on a day to day bases.
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