Friday, 9 June 2017

OUGD501 - Studio Brief 02: Production / Distribution / Reception: Production and Distribution Considerations Part 2

Outline, justify and explain production methods and considerations. Consider how how production methods interacts with communication. Outline, justify and explain distribution considerations - how will your design be distribution to the best attract the right audience? You must also demonstrate an awareness of how your designs will be received by your target audience - this may mean “testing” your work in context or talking to consumers in focus group. 

Distribution 2 - Free downloadable app

A secondary way of branching out my app design (Apptise) is by the promotion of highlighting that the app is free to download. This production method is using the media and technology of spreading the importance of the app being downloadable. The communication of the app will be converse by the reviews on the app store. By the positive amount of feedback on the app store the more the consumers will download the app. For instance the app called Deliveroo is advertised on the app store and out in public. This app is also free to download for consumers to find the food brands they would like to eat. Similar to my app is to help consumers see the online adverts they would want to preview and see offers and sale promotions. This app will also restrain the amount of online adverts on social media platforms. By previewing the app on the app store there are images of the pages of the app to demonstrated each function and the reviews on how well it works. This can be posted by any person with an app store account. The more positive the reviews the more potential consumers will download the app. 

The communication of the app can be branched out further due to the audience passing the information of the app to friend and family who are smartphone users. The style and layout will also further help the promotion of the app to the appropriate audience. 

Below is an images of the the app page by page functions and how it would be displayed by in the app store.



Feedback on Peers:

  • Majority of my peers agreed that the app being in the app store is a good way of communicating and distributing the design online.
  • The function of the app pages are easy to follow, very similar to the iPhone settings system which is good for iPhone users to use straight away. 
  • The communication based on the app store review of the app will also help distributed the app. Thus making the app go on the most popular apps to download on the first page of the app store.


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