For this Studio Brief we have to write a 3000 word essay and practical work that relates. This brief provides further opportunity to develop your academic research and writing skills whilst engaging with more complex theories and concepts relevant to Graphic Design. As such, you will produce a 3000 word essay in relation to one of the core
Context of Practice themes (politics, society, culture, history, technology and aesthetics) and with a focus of your choosing. While Context of Practice 1 gave you an introduction to academic research and writing, this brief will allow you to apply these skills in exploring a more specific aspect of your practice in detail.
The essay will be made up from the following sections:
Introduction (500 words) - This must outline the essay's central research question or questions, their relation to the module theme, a justification of your approach, and an explanation of why this topic is important for practitioners within your subject discipline.
Main Body (2000 words) - This section will draw upon AT LEAST FOUR different academic sources to develop a coherent argument in response to research question or questions outlined in the introduction.
This section should demonstrate CRITICAL, CULTURAL, REFLECTIVE, AND CONTEXTUAL ANALYSIS, including an ability to TRIANGULATE between research sources and examples of practice. It should also include some assessment of the validity and reliability of the sources you are using.
The specific structure of the Main Body can be negotiated with your tutor but, as a minimum, this section needs to include:
A Critical Analysis of Source Material (500 words min) - A triangulated appraisal of the argument from one key text, or source of evidence, with reference to the work of others.
A Cultural / Contextual Analysis of Practice (500 words min) - This section should relate the critical analysis of source material to an example, or examples, of works from your own subject discipline.
This analysis should also highlight important cultural factors (socio-cultural patterns, prejudices, attitudes, conventions, norms) and contextual factors (historical events, location, legislation) that effect the meaning, intention, or interpretation of your chosen examples. Employ wider research if necessary to uncover this information.
A Reflective Evaluation of Practice (500 words min) - This section should relate the critical analysis of source material and the cultural / contextual analysis of practice to personal insights from your own subject discipline.
This may involve relating the work of others to developmental work you have made during Studio Brief 2: Visual Research. Alternatively, it may involve discussing what implications the discussions of the two previous sections have for your discipline in general. Importantly, any points you make here need to be based on evidence. Avoid supposition and the purely subjective. Try to avoid first person writing and maintain a formal academic tone.
Conclusion (500 words) - This must clearly answer the essay's central research question or questions, drawing clear conclusions from these answers based on evidence raised within the Main Body. It should outline how your research has helped develop your knowledge of your chosen subject theme, and also indicate any implications of these conclusions for your subject discipline and, perhaps, society in general. Finally, your conclusion should comment on how these conclusions relate to the work you have undertaken in Studio Brief 2: Visual Research.
Establishing a research question that we can choose:
Politics - party politics, elections, democracy, current affairs, protest, dissent, industrial action, public awareness, economy, socialism, capitalism, propaganda / public relations.
Society - class, lifestyle, gender relations, LGBT, race relations, psychology, consumerism, education, social groups, subculture, communities, charity, sustainability, mass media.
Culture - High brow / low brow, subcultures, music, film, popular culture, internet, lifestyle, tourism, exhibitions.
History - Modernism, postmodernism, pastiche, trends, movements, historical periods, chronology
Technology – Print production, mass communication, smart technology, screen based design, interface, user experience, data, privacy, mass media.
Aesthetics – Modernism, new typographic style, postmodernism, grunge type, trends, trendiest, kitsch, cute.
Must focus on one the CoP themes and how it relates to graphic design. However, these themes are very broad so your question should explore a much more specific aspect of one of these. Your research question should be open-ended and provide ample opportunity for critics discussion / debate. Your research question will be the basis for both your written piece and your practical investigation.
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