- Typography & Type design
- Advertising / Public awareness
- Branding & Logo design
- Editorial design
- Design for screen
- Print making
It is significant to choose a graphic discipline that works well with your chosen theme and subsequently your critical writing.
With support from your tutors you will develop a graphic design response to your research question that is informed by your critical writing and research. The emphasis ion this project is very much about practical research and exploration and as such you will consider the role of research and critical awareness throughout each stage of the design process.
The following stages have been outlined to guide your visual investigation. The outcomes for each stage will be in the form of design sheets that summarise and explain your approach and results from each stage.
1. Defining the Brief: Problem definition/analysis (1 A3 Design sheet)
Necessity - State what the issuer is and where is derives from, Explain why the issue is something that can be resolved using visual communication. State what needs to be communicated (essential and desirable). Is there a (hypothetical) client? Who and Why? Is there a target audience? Who and why?
2. Research: Visual research/analysis (1 A3 Design sheet)
Necessity - At least 3 relevant visual examples. Each image should be accompanied by a short analysis / explanation.
Contextual research (links to theoretical research) (1 A3 design sheet)
Necessity - Any relevant information about: Client background, Competitors, Industry, Scene, Culture and Mode of communication. Must include at least 3 references to reading/research done for Studio Brief 01.
Target audience research (1 A3 design sheet)
Necessity - Relevant information about demographics (sex, age group, job, class, location, etc.) Information about psychographics (gender, sexuality, personality, taste, interests, etc.). Write 3x persona profile that represent "model" target users.
3. Idea Generation: Idea generation / material considerations (1 A3 design sheet)
Necessity - At least 20 rough ideas/scamp/thumbnail solutions to the problem. Where applicable your ideas should be accompanied by necessary material considerations (production methods, medium, scale, etc.) including a discussion of the impact of material decisions.
4. Prototype solutions: 3x graphic prototypes (3 proposed solutions) (3 A3 design sheets)
Necessity - 3x proposed solutions derived from idea generation stage. Visualisations can be fairly rough at this stage by they must be accompanied by an explanation/justification in reference to the original problem/brief. At this stage it will be necessary to seek feedback on your proposed ideas from peers and tutors. Feedback will help to direct your developments.
5. Development: Developments to chosen prototype (3 A3 design sheets)
Necessity - You must show at least 3 iterative stages to the visual development of your prototype. Each stage should bet accompanied by a brief evaluation which leads logically to the next development. Developments should be address: colour, layout, image choices, type choices, materials, scale, etc. all of which should be justified in relation to the brief / client / audience.
6. Outcomes: Outcomes / evaluating results (1 A3 design sheet)
Necessity - Evidence of your final outcome/solution. You must critically explain / justify your solution in reference to the brief / audience. You must also explain how your final solution relates to your critical writing/research using at least 3 references.
7. Production / Distribution / Reception: Production and Distribution considerations (3 A3 design sheet)
Necessity - Outline, justify and explain production methods and considerations. Consider how how production methods interacts with communication. Outline, justify and explain distribution considerations - how will your design be distribution to the best attract the right audience? You must also demonstrate an awareness of how your designs will be received by your target audience - this may mean "testing" your work in context or talking to consumers in focus group.
The written content of your design sheets need not be any more than a short passage or even bullet points. You are not being assessed on your written language in this brief as such but more so your ability to describe and explain your design process and approach to research using images and words.
Seminar sessions will explore the role of research and appropriate research methods through each of the graphic design disciplines and throughout each stage of the design process. These skills are transferable and should be applied consistently across all modules at level 5.
Context of practice 2 will give you the critical skills necessary to develop your own independent design practice and begin to operate within the creative industries.
Context of practice 2 will also adequately prepare you for Context of practice 3 and level 6 which will be an extensive, independent research project.
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