Chapter 7 - (In)conclusion - Page. 142 to 144
- 'Marketing is part the design process, where the sustainable attributes of products outputs are to be identified and celebrated, leading by example to make sustainability the new consumer language of desire and obsession.'
- 'Packaging and distribution (or ideally, the lack of it are largely at the designer's disposal, and could relate positively to all of the above fragments and elements of sustainable design practice, if done correctly.'
- 'When one considers this diversity if roles, the importance of the designer within the creative sustainable system becomes apparent.'
- 'When one considers the pluralistic context of design practice, it appears somewhat 'obvious' that sustainability was made for the design industry.'
- Designers already work in this way - adapting and progressing current ways to achieve desired futures - so in this sense sustainable design sits particularly well within the context of everyday design activity.'
- 'New opportunities emerge for the development of new objects that mediate the story of sustainability in a more tangible and inclusive way, feeding and fuelling the awakening consciousness of a consumer populace in search of products boosting greater ecological integrity.'
- 'The question must be asked, 'does (and should) sustainable design have a language, and could such a prescribed aesthetic be obstructive in streamlining consumers into two opposing profiles: those that buy green, and that do not?'.
- 'It is essential that sustainable design does not become an inauthentic stylistic era of design; as with any era (or trend) it will ultimately fade away, through familiarity, overuse and a failure to impact.'
- 'In contrast, if a tangible sustainable design attribute of a product is well articulated and clearly presented through the object, an aura of authenticity is generated that sets a precedent, while transcending ingenuous duplication.'
- 'Increasingly though, consumers hanker for more meaningful content within the material fabric of their lives.'
- 'This is due to the fact that the narrative experience of objects has become stripped out of consumer products to enable them to anonymously demand no emotive connection other than that which brand enables.'
- 'As the term debates implies, the sustainable design debate is inconclusive, by its very nature. This inconclusive character is essential, as without it, the debate, discussion and critical nature of sustainable design instantly shuts down, putting an end to growth, development and evolution of thought; such as, (in)conclusion is, and should be, the state of play, as without discussion, evolution and progress stagnate.'
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