Introduction - page.8 to 9
- We live in a society that has made the act of purchasing products a celebration. Shopping has transformed from gathering the basic necessities to a multi sensory experience, with the environment and products themselves merging into single presentation.
- Retail environments have become highly evolved, creatively engineered, and even subversive. They are designed to house and deliver these products to the marketplace and serve as showrooms for seemingly endless sea of brands, marketing. imagery, and products.
- As designers, this evolution of consumerism has opened doors to freedom and expression, challenged us with engineering and manufacturing technology, and required responsibility and restraint in a world overflowing with packaging possibilities. Despite contemporary techniques and technology, it is critical to not underestimate the power of the core elements of design in packaging - especially colour.
- Packaging engages the consumer on multiple levels, from the informational to the emotional. Whether in a large retail setting or an intimate boutique, successful packaging is as important as successful marketing. Good packaging communicates and entries consumers to try something new.
Earthy - page.56 to 65
- With environmental issues drawing global attention to the health of our planet, the earthy palette is now, more than ever, a relevant and robust grouping of the colour spectrum. Simple, yet coarse colour combinations reminds us of where we came from, and where we are ultimately going. Turquoise waters, burnt orange skies, and red clay earth all signify the characteristics of this group. Inspired by the palette of our world. The earthy hues are perfect for partially all natural and environmentally-conscius products.
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