Examining the book to find case studies of sustainable packaging examples.
Editorial note: While we recognise the inherent waste that comes with most packaging and our role in this, we feel a grave responsibility to use what power we have to steer clients into thoughtful decisions about the role their packaging plays for future generations.
From milk jugs with printed ones to cut and becomes dustpans, to use lotion bottles repurposed into beach-friendly phone and money containers, the possibility for life after delivery is endless.
We live in a world of finite resources, and recognising this is part go becoming a great designer. As with aesthetic decisions, every choice matters when speccing a new project. The initial phases of package development are the easiest time to set goals and standards for environmental impact when the job is finished.
BRUKETA & ŽINIĆ, CROATIA, Brokula & ź - Page. 24 - 25
Brokula & ź (Broccoli & Ź) is a clothing brand by Brunet & Žinić OM, made organically grown materials, Brokula & Ź believes everything good comes from within, so all the clothing contains hidden messages written on the side that can only be seen only by you... and whoever undresses you.
There is funny dialogue between Brokula (Broccoli) and Ź (a bird), which are the main characters of the product's visual identity. Like the products themselves, the packaging is also eco-friendly and was designed to be easy to assemble, without any glue or plastics. The inks have ecological certificates, and the paper is recycled. Furthermore, the packaging is designed as a cup that you can use for something else after unpacking your purchase.
'The packaging had to be as eco-friendly as possible to align with the product and accurately represent the company's commitment to sustainability. When the packaging feels like an extension of the product, it adds value. In this case, the packaging serves many purposes, from emotional to tactical. In addition to the ecological considerations, the packaging has to serve as a fun gift wrap and a practical protection of the product.'
ONE VILLAGE COFFEE, Able Design, USA - page. 38 - 39
One Village Coffee (OVC) is a specialty roaster located outside Philadelphia. Their goal when they opened three years ago was to direct some of their profits to nonprofit partners in a small village in Nigeria.
"We knew there would be a lot of people that would be interacting with the bag, so we needed try and capture that diversity," Ash explains; Prior to this bag, the packaging had been, mostly a maroon colour.
There's only one version of the new package, making its more economical. Label are added to the bag to denote the roast and favour profile.
HOORY PURÉE, Grip, USA - page. 124 - 125
Invested in findling realistic ways to help people to eat more vegetables, Hooray Purée is a convenient and effective way to add valuable nutrients to any diet. A bright colour palette combined with sophisticated details attracts adults and children alike.
'There were no direct competitors for Hooray Purée, because it's the first of its kind to be sold in stores. The challenge of a new product type is explaining what explaining what exactly the product is, what it can be used for, and how to do so. Hooray Purée solved that through highly styled food photography incorporating the product in a home kitchen-like setting. Current testing will determine if the products will be sold in the natural food aisle or the produce aisle.
STAFIDENIOS, Matadog Design, Greece - page. 148 - 149
Stadidenios is a raisin product pack for kids and made in Greece. The packaging dimensions are designed to fit into a kid's cupped hand. Research in a world market study showed that all raisin packaging had the same motif. An opportunity in the consumption chain for extended packaging use was then identified. The paper is reusable - kids can make paper toys our of the inside of the box. It's an added gift to the buyer and still adheres to the production budget.
'Matadog Design encountered and solved many technical challenges in paper, artwork, and die-cutting due to the product size. To do so, they had to explore how paper toys were made to identify the pros and cons of the construction process.'
MARICA'S ECO-JUICES, Bruketa & Žinić OM, Croatia - pages.150 - 151
Marica's Eco-Juices are produced by Marica Jug on her family farm, just outside of Naśice, Croatia. The bag-in-box packaging was conceived and designed by Bruketa & Žinić OM. The juice is made from organically grown fruit, without any additives, except a lot of love. It is based on cold pressed apple juice, with a range of interesting flavours, such as elderberry, mind, blackberry, and pure sour cherry juice. To bring the sorry behind these juices closer to consumers, illustrations of a day in the life of Marica are used on packaging.
BRUKETA & ŽINIĆ, CROATIA, Brokula & ź - Page. 24 - 25
Brokula & ź (Broccoli & Ź) is a clothing brand by Brunet & Žinić OM, made organically grown materials, Brokula & Ź believes everything good comes from within, so all the clothing contains hidden messages written on the side that can only be seen only by you... and whoever undresses you.
There is funny dialogue between Brokula (Broccoli) and Ź (a bird), which are the main characters of the product's visual identity. Like the products themselves, the packaging is also eco-friendly and was designed to be easy to assemble, without any glue or plastics. The inks have ecological certificates, and the paper is recycled. Furthermore, the packaging is designed as a cup that you can use for something else after unpacking your purchase.
'The packaging had to be as eco-friendly as possible to align with the product and accurately represent the company's commitment to sustainability. When the packaging feels like an extension of the product, it adds value. In this case, the packaging serves many purposes, from emotional to tactical. In addition to the ecological considerations, the packaging has to serve as a fun gift wrap and a practical protection of the product.'
ONE VILLAGE COFFEE, Able Design, USA - page. 38 - 39
One Village Coffee (OVC) is a specialty roaster located outside Philadelphia. Their goal when they opened three years ago was to direct some of their profits to nonprofit partners in a small village in Nigeria.
"We knew there would be a lot of people that would be interacting with the bag, so we needed try and capture that diversity," Ash explains; Prior to this bag, the packaging had been, mostly a maroon colour.
There's only one version of the new package, making its more economical. Label are added to the bag to denote the roast and favour profile.
HOORY PURÉE, Grip, USA - page. 124 - 125
Invested in findling realistic ways to help people to eat more vegetables, Hooray Purée is a convenient and effective way to add valuable nutrients to any diet. A bright colour palette combined with sophisticated details attracts adults and children alike.
'There were no direct competitors for Hooray Purée, because it's the first of its kind to be sold in stores. The challenge of a new product type is explaining what explaining what exactly the product is, what it can be used for, and how to do so. Hooray Purée solved that through highly styled food photography incorporating the product in a home kitchen-like setting. Current testing will determine if the products will be sold in the natural food aisle or the produce aisle.
STAFIDENIOS, Matadog Design, Greece - page. 148 - 149
Stadidenios is a raisin product pack for kids and made in Greece. The packaging dimensions are designed to fit into a kid's cupped hand. Research in a world market study showed that all raisin packaging had the same motif. An opportunity in the consumption chain for extended packaging use was then identified. The paper is reusable - kids can make paper toys our of the inside of the box. It's an added gift to the buyer and still adheres to the production budget.
'Matadog Design encountered and solved many technical challenges in paper, artwork, and die-cutting due to the product size. To do so, they had to explore how paper toys were made to identify the pros and cons of the construction process.'
MARICA'S ECO-JUICES, Bruketa & Žinić OM, Croatia - pages.150 - 151
Marica's Eco-Juices are produced by Marica Jug on her family farm, just outside of Naśice, Croatia. The bag-in-box packaging was conceived and designed by Bruketa & Žinić OM. The juice is made from organically grown fruit, without any additives, except a lot of love. It is based on cold pressed apple juice, with a range of interesting flavours, such as elderberry, mind, blackberry, and pure sour cherry juice. To bring the sorry behind these juices closer to consumers, illustrations of a day in the life of Marica are used on packaging.
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