OUGD501 - Studio Brief 02: Research: Visual research/analysis

At least 3 relevant visual examples. Each image should be accompanied by a short analysis / explanation. 

Visual example 1 - Short video adverts on Youtube

Example of what a YouTube advert will be presented
as before previewing the actual video

Example response summary to online guide by Michael Stelzner about YouTube Ads: What Marketers Need to Know About YouTube Advertising demonstrates what makes a video ad successful and exploring how YouTube video adverts function. This is helped explained by an YouTube and video marketing expert known as Derral Eves. When Eves started creating his own video ads to help other clients answer recurring questions. Before executing a video he had to do some research which best trending videos to produce a successful advert. Why is it significant to create video ads? The reasoning of this is that video ads converts is at a very high level. Eves thinks that video marketing is a powerful way to deliver, engage and excite. He emphasises if a video is made correctly the more influential if executed well, however this can also gain negative response if done incorrectly. For instance, Eve discusses about working on the video advert project for the 'Squatty Potty'. Due to this the video has also reached 43 million combined video views on Facebook, YouTube etc. An important fact that Eves discovered that Facebook video is good for branding and engagement, whilst Videos on YouTube receive better conversions wit YouTube. Next topic is about the process for making video adverts. Eves indicates that there is short amount of time to accomplish this and walks listeners through the steps that he uses to create Youtube video ads: capture attention, talk about the problems and offer a resolution. Eves says that if the methods are done correctly, it can be repeated in several times throughout the video and with that it can keep the audience engaged throughout the process. For example, 'even though the Squatty Potty video is long (2:54 minutes), the audience retention was high and over 80% of the people who click on it watch the whole ad.' Eves explains the difference between educational videos and videos that sell products, and discusses his experience with short adverts versus long ads.

Visual example 2 - Pop up adverts

Responding from all pop up advertisements either on computer screens and mobile screens. Chelsei Henderson writes about a web strategy based on 'Pros & Cons of Pop-Up Ads on the Internet'. Pop-up ads can be very recurring inconvenience in to the internet users. Majority of any site that a user would click on will form some kind of pop-up with either a message or an action on it. This could either be the following: to sign up for the newsletter or blog, or get a downloadable from the site, pop-ups are everywhere. The pros of pop up adverts. If used correctly, pop-up ads provide vital information to viewers. These instructional pop-ups are not forms, but rather a source of significant information about the site. Additionally, though, large online companies and popular websites have seen the profits of having actual pop-up advertisements on the website. Therefore, pop-ups have a possibility of becoming a productive, efficient way of advertising. If combined in an elegant, professional manner, pop-up advertising generates revenue and becomes a successful means of advertising. The cons of pop up adverts are although pop-up ads have potential to increase revenue and sales among the company using the advertisements, equally powerful is the negative side of pop-up advertising. If the advertising becomes overwhelming for the viewer, he or she will quickly exit the website and find another suitable website. Likewise, if the use of pop-up advertising becomes intrusive on the viewers, pop-ups have the capacity to create an adverse effect and turn viewers away from the site. This generates a lack of web traffic, and in turn, a lack of profit. Also, if an internet surfer is browsing through poorly made websites, he or she may stumble upon inappropriate pop-up windows. The plethora of inappropriate pop-up windows makes children browsing the web a scary thing. Additionally, because of the above reasons, many computer owners have purchased a pop-up blocker. Therefore, the money in hosting pop-up advertising has no effect on a large group of web viewers.


Visual example 3 - Adverts on social media platforms

A sample of the adverts on social media platforms, Christina Newberry writes an online article based on 'Social Media Advertising: The Complete Guide'. In this digital age of  advertising it has become a key part of most marketing campaigns. Internet advertising spend overtook newspaper advertising in 2013. For example Facebook is one of the biggest social media platform in the digital advertising industry, indicating that social media advertising is front and center in the digital ad world. There are other examples like Twitter, Instagram and maybe LinkedIn and SnapChat. Some of these posts will resonate with followers; others do not. Some are tracked that collected the ones that are being clicked, liked, shared, and commented on. These high-performing messages make the best candidates for social ads. Nowadays traditional adverts are inefficient. One of many social media advertising benefits is that social platforms offer very effective targeting capabilities to address that problem. From targeting social media managers on LinkedIn to Stranger Things fans on Facebook, take advantage of this very useful targeting for more efficiency in advertising. Newberry then discusses how now more than 80 percent of social network users are accessing social media on a mobile device in 2016. This means most social media ads are being viewed on mobile devices as well. Your mobile ads should be specifically designed for the small screen, incorporating images that are easy to view on a pocket-sized device.