Thursday, 19 January 2017

Essay Question - Bibliography

Bibliography - For Research question 'How important is Style to Graphic Design for successful advertising, particularly on social media platforms?

UPDATED - Question: Is Graphic Design important for successful advertising, and how has this evolved since the last decade?

2nd UPDATE QUESTION FINAL: 'How important is Graphic Design to enable successful advertising in today’s digital environment?'


EXAMPLE - World Wide Web: http://www.boston.com. Today's News, August 1, 1996.

  • Christoph Hack, (March 22, 2011). The right brand style is more important than creativity and advertising. Brand-Trust, insight (Online) http://brand-trust.de/en/insights/articles/2012/brand-style.php. 
  • Melanie Perkins, (November, 05, 2014). How to Develop a Strong Visual Brand on Social Media. HubSpot, blog (Online). http://blog.hubspot.com/marketing/strong-brand-voice-social-media#sm.0008sh7q41agmemdpfr1dwfcch99i
  • Carina Hassan, (May, 2000). Good Page Layout Design Elements. Department of Computer Science - University of Maryland (Online). https://www.cs.umd.edu/-mount/Indep/CHassan/element.htm
  • Lauren, (May 31, 2011). The Importance of Layout and Templates. Publisher's Corner (Online). https://blog.magcloud.com/2011/05/31/the-importance-of-templates/ 
  • Jamie, (January 21, 2013). Importance of Layout in Graphic Design (Online) http://www.designzbyjamz.com/importance-of-layout-in-graphic-design-materials/
  • Erika Schneider, (September 16, 2014). Why is Typography so Important to Content Marketing? Content Marketing & Discovery, Out brain (Online) http://www.outbrain.com
  • Diana Burns (Unknown). Advertising Design & Principles. Scribd, Blogger (Online) https://www.scribd.com/doc/23738532/Advertisng-Design-Principles
  • Christina Newberry (November 21, 2016) Social Media Advertising: The Complete Guide. Hoot suite, Blogger (Online) https://blog.hootsuite.com/social-media-advertising/
  • https://en.wikipedia.org/wiki/List_of_most_popular_websites. Alexa Internet, as of December 28, 2016.
  • https://pbwebdev.com/blog/11-methods-of-online-marketing. PB Web Development, 13 Methods of Online Marketing, (June 18, 2009).
  • http://www.business2community.com/online-marketing/5-of-the-biggest-and-still-the-best-online-advertising-methods-0186358#VucS2LAXHKIlzFc8.97. Business2community, 5 of the Biggest and Still the Best Online Advertising Methods, James Debono, (June 5,2012).
  • https://books.google.co.uk/books?hl=en&lr=&id=Zu00m04mba4C&oi=fnd&pg=PA9&dq=design+studies+theory+and+research+in+graphic+design+pdf&ots=kVwm8I65L3&sig=PvaFzkmgxnw0IqwP--Q9QbRj-DE#v=onepage&q=design%20studies%20theory%20and%20research%20in%20graphic%20design%20pdf&f=false. (books.google.co.uk) Design Studies - Theory and Research in Graphic Design a Reader by Audrey Bennett, Editor & Foreword by Steven Heller. Princeton Architectural Press, New York - 2006. (Online PDF Book) 
  • www.huffingtonpost.com - How Social Media has Changed the way that we engage Consumers by Anna Johansson. May 11th, 2017. (Online Blog)
  • www.adweek.com - How Social Media is changing advertising - Better and Worse by Mary C.Long. December 12th, 2016. (Online article)
  • www.boxczaixon.com - How Social Media has changed the Dynamics of Marketing by Laurel Demoss. February 28th, 2014. (Borcz+Dixon Integrated Advertising - Online article)
  • www.wordstream.com - Social Media Advertising for Small Business by Dan Shewan. February 3rd, 2017. (Online guide) 
  • www.theguardian.co.uk - Google's bad week: Youtube lose millions as advertising row reaches US by Olivia Solon. Saturday 25th March 2017 / 10:00GMT (Online article)

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