State what the issuer is and where is derives from, Explain why the issue is something that can be resolved using visual communication. State what needs to be communicated (essential and desirable).
- Is there a (hypothetical) client? Who and Why?
- Is there a target audience? Who and why?
Issue - How important is Graphic Design to enable
successful advertising in today’s digital environment?
This type of issue is something that can be propose by applying visual communication as it is one of the most crucial features for successful advertising. What needs to determined is how these particular essential and desirable methods are put into place. Especially how has this developed since the raise of technology and expansion on the internet.
The hypothetical client or target audience of this specific issue could be mainly aimed for online users (any age/gender/interest) of social media platforms such as: Facebook, Twitter, Youtube, online retail shops etc. The reason for this is that nowadays its more of the users that have more control online, however some do not subconsciously know this. This is due to how the cookie data or mobile data recording each individuals who uses smart mobile phones searching function. With this the browser is able to collect the data of what the user regularly searches for and then an ad will appear reminding the user if they still want to purchase the product or not. This sudden pop ups of adverts can become quite intrusive to the users when going online. With is constant ads users may feel like the browser are infiltrating their privacy, sometimes the ads that are shown on their screen is not what the user is interested in e.g. Youtube adverts before watching a video. This is quite a disadvantage to brands that maybe pay for the sites to adverts their products in a pop up ad as they may use potential future consumers and purchases.
The brief is to design a better method/procedure of allowing users online the option on which adverts they would like to see when in a pop up ad. This is simply similar to a notification as users now like to be notified when someone has liked or commented on their picture. Instead this notification that they have chosen will allow them to have an alert on which brands are offering a great offer for sales about to start etc. This could be presented in an interface wireframe of a mobile or website. The main deliverables for this brief is to make sure that the correct ads show up for what the consumer is interested in:
This type of issue is something that can be propose by applying visual communication as it is one of the most crucial features for successful advertising. What needs to determined is how these particular essential and desirable methods are put into place. Especially how has this developed since the raise of technology and expansion on the internet.
The hypothetical client or target audience of this specific issue could be mainly aimed for online users (any age/gender/interest) of social media platforms such as: Facebook, Twitter, Youtube, online retail shops etc. The reason for this is that nowadays its more of the users that have more control online, however some do not subconsciously know this. This is due to how the cookie data or mobile data recording each individuals who uses smart mobile phones searching function. With this the browser is able to collect the data of what the user regularly searches for and then an ad will appear reminding the user if they still want to purchase the product or not. This sudden pop ups of adverts can become quite intrusive to the users when going online. With is constant ads users may feel like the browser are infiltrating their privacy, sometimes the ads that are shown on their screen is not what the user is interested in e.g. Youtube adverts before watching a video. This is quite a disadvantage to brands that maybe pay for the sites to adverts their products in a pop up ad as they may use potential future consumers and purchases.
The brief is to design a better method/procedure of allowing users online the option on which adverts they would like to see when in a pop up ad. This is simply similar to a notification as users now like to be notified when someone has liked or commented on their picture. Instead this notification that they have chosen will allow them to have an alert on which brands are offering a great offer for sales about to start etc. This could be presented in an interface wireframe of a mobile or website. The main deliverables for this brief is to make sure that the correct ads show up for what the consumer is interested in:
- How would it be display on a mobile screen or computer screen?
- What are the functions of the users to select which adverts they would like to see?
- Is there a way for the users to control when the adverts come on or not (timed? Set?)
- What colours and text would be the most appropriate for this type of function?
- How would this new function be advertised for online users to purchase? (apps, disc, download?)
Below is the final written Studio Brief:
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