Within the promoting phase of the ‘This & That’ sandwich packaging for encouraging the promotion level. It is significant to address the how to further promote the ‘This & That’ sandwich packaging. For instance, mock-ups of the logo ‘This & That’ tag will be on the sandwich shelves.
Behind the ‘This & That’ logo tag will include facts based on organic foods and vegetables. This is similar to other food products and drinks such as ‘Wildlife Choobs’ the yogurt tube contains facts about animals behind the packaging.
As the ‘This & That’ sandwich packaging targeted audience, is aimed at children. It is key to make sure that the children are able to comprehend the process of the sustainble packaging in action. The prime example of this is through a time lapse of the packaging growing into a plant via a website (Inspired the ‘It’s Nice That’ Website). This could also become a good education system for children to understand the biology aspect on how a plant grows. Thus futher develops the idea of children supporting sustainable products.
Below are screenshots of the time lapse process of the packaging grow the seed in the recyclable paper. The use of using Adobe Premier will make the pictures move.
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