Wednesday, 17 January 2018

OUGD601 | Sustainable Food Packaging Practical - Evaluation

To conclude, the production of the ‘This & That’ sustainable sandwich packaging design was overall successful and achievable.  Nevertheless, there were a lot of trial and errors when making the seeded recyclable paper and making sure that the packaging was not to thick nor thin. For instance, when creating the recycling paper using cartridge paper absorbed too much water. Thus the water would not dry properly and formed well. The recyclable paper would take at least three to four days to completely dry and when the paper dried the paper would break into pieces. Therefore, I needed to change the process of the recyclable papermaking. For example, switching the cartridge paper to a more sturdy and stronger card (egg cartons) and squeezing out the remaining water out of the paper rather than using a sponge. In addition, instead of using water to use mold the paper together, I replaced it with a mixture and PVA glue (eco-friendly glue). This enables the paper and seed to form into the shape of a triangular sandwich container. Hence, the drying process of this certain method dried quickly. The inner design, which labels which sandwich flavor, is which, is a really subtle yet minimalistic design of the continuous typeface. The typeface I used was called Menlo, and then I use the outline tool to outline the typeface. The logo for the ‘This & That’ is effective as the Ampersand inspired makes it look like a sandwich shape. When creating the non-stop motion animation to demonstrate the function of how the sustainable packaging forms into the plant of its purpose are used was challenging. Specifically editing out the background and lighting for the short animation GIF and advert for the website. Furthermore, it was difficult to capture the water being sprayed on the plant-able packaging. It would be more effective if I added subtitles that explain the production of the sustainable packaging in activity. Unfortunately I did not have enough time to add this function in, as well as attaching some instrumental music in the background. 


Additionally, I could not create the labels on the shelves that inform the consumers what ingredients, calories, allergies, fat, sugar levels, nut allergies, gluten, and so on. As I did not have enough time to create them, I wanted to receive the GIF, time lapse, short animation accurately. This is because it is more significant to establish and demonstrate the process of the ‘This & That’ sustainable sandwich packaging effectively show its main purpose of not using unnecessary waste and materials. Thus approaching the cycle of ‘Death, Birth and Life’ packaging design aspect. In the end, the practical side of COP3 was mostly successful and achievable. I believe if I did have more time, I could make the final product of the sandwich and short animation more refined. 

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