Study Task 05: Studio Brief 02 - Research

The research stage in the design process is the first iterative stage which means that you will continue to revisit the following activities as your project develops and you acquire new knowledge of the field.

'How important is style to Graphic Design for successful advertising, particularly on social media platforms?'

Task 1:

1 x design sheet outlining relevant contextual research

This design sheet must include at least 4 relevant areas of contextual research/information that will inform your design strategy. At least 1 of these areas must be related to your chosen CoP theme (Politics, culture, society, history, technology or aesthetics).

Some suggested contexts: Client / project background | industry / sector | cultural aspects | sub culture | specific technologies | the internet | social media | historical periods | branding | advertising | colour theory | psychology

What do you need to research more about?

• Society & Technology & Advertising & Trends 
• Clients within this kind of background 
• Project background of this type of field (e.g - social media, advertising, trends)
• Specific technology - Apps, iPhones, internet, styles, brand 
• Advertising styles displays of products (specifically apple products) 
• Snapchat, Facebook, Instagram, Twitter
• Which trends that are current and still constant  
• Youtube adverts at the start of the videos 

Task 2:

1 x design sheet outlining target audience research

This design sheet must include geographic (country, region) , demographic (age, job role, income, socio-economic status, nationality) and psychographic (interests, values, beliefs, opinions, attitudes, activities, social groups, lifestyle) information on the target audience.

In order to further substantiate these you must compose 3 x "personas" representing three types of your ideal target audience/user. Each persona should have a name and cover all the aspects of geography, demographic and psychographic.

Target audience Research 

• 3 Personas 
• Clients 
• Young adults - late 20s as target audience 
• International audience (All countries) - social groups, interests, Values 

Task 3:

1 x design sheet identifying and analysing relevant and related visual examples.

This design sheet must include at least 4 examples of graphic works related to your project. Use this extract from "Visual Research" by Noble and Bestley to aide your analyses. To demonstrate that you have understood the text you must use at least 3 of the key terms discussed within your analyses.

• For example: Political branding - some examples of political branding (international)
• Films that relate to social media "The Social Network" 

Ideas from tutor 

campaign of both social media and advertising (modern visual) 

important of style and trends 

superficial - current brands 

appealing specific context or content 

product kinky and daff (target audiences - 20s to teens)

Burdens of responsibilities not like adults more freer and relax 

soft drink and energy drink - promoting something superficial (wacky)