'How important is style to Graphic Design for successful advertising, particularly on social media platforms?'
Task 1:
1 x design sheet outlining relevant contextual research
This design sheet must include at least 4 relevant areas of contextual research/information that will inform your design strategy. At least 1 of these areas must be related to your chosen CoP theme (Politics, culture, society, history, technology or aesthetics).
Some suggested contexts: Client / project background | industry / sector | cultural aspects | sub culture | specific technologies | the internet | social media | historical periods | branding | advertising | colour theory | psychology
Task 2:
1 x design sheet outlining target audience research
This design sheet must include geographic (country, region) , demographic (age, job role, income, socio-economic status, nationality) and psychographic (interests, values, beliefs, opinions, attitudes, activities, social groups, lifestyle) information on the target audience.
In order to further substantiate these you must compose 3 x "personas" representing three types of your ideal target audience/user. Each persona should have a name and cover all the aspects of geography, demographic and psychographic.
Task 3:
1 x design sheet identifying and analysing relevant and related visual examples.
This design sheet must include at least 4 examples of graphic works related to your project. Use this extract from "Visual Research" by Noble and Bestley to aide your analyses. To demonstrate that you have understood the text you must use at least 3 of the key terms discussed within your analyses.
Task 1:
1 x design sheet outlining relevant contextual research
This design sheet must include at least 4 relevant areas of contextual research/information that will inform your design strategy. At least 1 of these areas must be related to your chosen CoP theme (Politics, culture, society, history, technology or aesthetics).
Some suggested contexts: Client / project background | industry / sector | cultural aspects | sub culture | specific technologies | the internet | social media | historical periods | branding | advertising | colour theory | psychology
What do you need to research more about?
- Society & Technology & Advertising & Trends
- Clients within this kind of background
- Project background of this type of field (e.g - social media, advertising, trends)
- Specific technology - Apps, iPhones, internet, styles, brand
- Advertising styles displays of products (specifically apple products)
- Snapchat, Facebook, Instagram, Twitter
- Which trends that are current and still constant
- Youtube adverts at the start of the videos
Task 2:
1 x design sheet outlining target audience research
This design sheet must include geographic (country, region) , demographic (age, job role, income, socio-economic status, nationality) and psychographic (interests, values, beliefs, opinions, attitudes, activities, social groups, lifestyle) information on the target audience.
In order to further substantiate these you must compose 3 x "personas" representing three types of your ideal target audience/user. Each persona should have a name and cover all the aspects of geography, demographic and psychographic.
Target audience Research
- 3 Personas
- Clients
- Young adults - late 20s as target audience
- International audience (All countries) - social groups, interests, Values
Task 3:
1 x design sheet identifying and analysing relevant and related visual examples.
This design sheet must include at least 4 examples of graphic works related to your project. Use this extract from "Visual Research" by Noble and Bestley to aide your analyses. To demonstrate that you have understood the text you must use at least 3 of the key terms discussed within your analyses.
- For example: Political branding - some examples of political branding (international)
- Films that relate to social media "The Social Network"
Ideas from tutor
campaign of both social media and advertising (modern visual)
important of style and trends
superficial - current brands
appealing specific context or content
product kinky and daff (target audiences - 20s to teens)
Burdens of responsibilities not like adults more freer and relax
soft drink and energy drink - promoting something superficial (wacky)