chosen a couple of sketches and turned them into digital versions
as to get a visual idea on what it will look like on posters, flyers etc
as a successful retail shop logo that people/customers can easily
recognise as they do with other high street end clothing shop.
I wanted to make the shop of mine to be unisex as it will have a
potential of all audiences. As following onto my essay brands
seeking more customers gain more profit.
Some of these logos are not suitable as they look like ‘information’
signs like shopping centre information desk. One design also looks to
similar to the Nike tick symbol. Two designs look like way finding
symbols or a figure in a strange position.
To complete this and helping me on helping me to decide which
logotype is most suitable. I have chosen the 3rd design on the
top as it has not only the ‘ID’ for ‘Identi’ but has hidden symbols
such as the symbol of durable and the infinite symbol together.
This gives it both a unisex look as for infinite is for females and
durable symbol is for the male.
I will also be using the typeface ‘ARVO’ to be the over all typeface
for my brand and for my later mock ups in the development stages
of this brand.
In the next design, I will be focusing on colours and the development
design that I previously stated.
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