The name of my brand that I am creating for this practical work is called ‘Identi’ which is going to be the type of brand that gives a personal type of style to any person who wears it. It is especially going to give them the feeling of uniqueness and on trend. These are some of the sketches of the possible logotype for this brand.
I believe this kind of brand will be most likely going to be a high street clothing brand as I will demonstrate like in my essay why people like to arms themselves with popular recognisable labels. Either to feel dominate, important or special. I will create posters, leaflets, business cards, logotype, mockups on clothes to highlight a new high street
shop is opening soon. And it is the latest clothing signature to get in many international countries. I will use other top high street clothing retail as reference such as UrbanOutfitters, TopShop, ASOS and etc.
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