Title: Question or General Topic (What is the Relationship between the Consumer self and Branding?)
1) Introduction: Used in the 3rd person e.g - 'This essay is going to discuss...'
What are you going to explore? Why are you looking at this topic? How are you going to write about this topic? What are the theories and research you will use? Are there any specific artists, designers or art movement that you will explore? What is the structure of the essay? (Intro, Point, Explain, Link, Point, Explain, Link and so on) What do you plan to do in each section? (Brand Identity, Consumerism, Morals, Popular Brands etc.)
2) Section 1: Introduce main topic, consider defining key terms e.g Consumerism'
Give each section a clear subheading
What points are you making in each paragraph? Don't try to do too much in one paragraph - Keep every paragraph simple, concise and clear (say one thing). Find quotations or illustrations to back up what you are saying.
3) Section 2: Narrow down your topic further e.g 'Consumerism in Brand identity'
Relate your topics to your specialism. Can you introduce any theories? Gender, Designer, advertisements, logos, Sigmund Freud, Edmund Bernays etc.
4) Section 3: Consider looking at examples of specific artists, designers or films e.g 'Logorama'
Do they relate to the topic? Who/What are they influenced by? Possibly select images to look at in detail. Analyse the formal elements in each piece? How do they relate to the ideas, movements and theories discussed in section 1 and 2? Compare and construct the different pieces.
5) Conclusion: Remind the reader of your aims and objectives, do not introduce anything new at this point - 'The aim of this essay was to...'
What have you shown in this essay? Have you answered your initial questions? What have you discovered about your topic? Refer back to theories and examples you have looked at.
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