Relevant information about demographics (sex, age group, job, class, location, etc.) Information about psychographics (gender, sexuality, personality, taste, interests, etc.). Write 3x persona profile that represent “model” target users.
Persona 1 - Social networking advertising
Is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately. The demographic audience for social media is About three-quarters of Internet uses are members of at least one social network. 49% of U.S. adult women visit social media sites a few times a day, whereas only 34% of men visit them. The fastest-growing age group on Twitter is 55- to 64-year-olds, up 79% since 2012. And the 45-54 age group is the fastest-growing on Facebook and Google+. Social media use is still more common among the 89% of Internet users aged 18-29, versus 43% of those 65 and older.
Persona 1 - Social networking advertising
Is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately. The demographic audience for social media is About three-quarters of Internet uses are members of at least one social network. 49% of U.S. adult women visit social media sites a few times a day, whereas only 34% of men visit them. The fastest-growing age group on Twitter is 55- to 64-year-olds, up 79% since 2012. And the 45-54 age group is the fastest-growing on Facebook and Google+. Social media use is still more common among the 89% of Internet users aged 18-29, versus 43% of those 65 and older.
Persona 2 - The Demographics Of Social Media Audiences, And The Unique Opportunities Offered By Each Network.
Each social media platform has a unique identity based on who uses the network and how they're engaging on the site. As network usage develops, each lends itself differently to brands, depending on who their target audience is, and what they're trying to achieve. Here are where some of the biggest opportunities lie on the major networks:
Persona 3 - Target audience in media studies
The media industry is highly competitive and all media texts are created with a target audience in mind. If there isn’t an audience for a media text then it won’t be successful either in getting its message across or, if it is a commercial media text, making money for the producers.Media producers use audience research and analysis to find out as much as possible about their target audience and use that research to ensure their production will appeal to them. Demographics and psychometrics - media producers define and categorise their audience through demographic profiles. A demographic audience profile defines groups based on things like age, gender, income, education and occupation.
- Facebook's users are mainly the younger group, and that means brands that advertise luxury goods and services are still finding more success advertising in magazines than on social media. Other types of brands — such as fast-moving consumer goods — do perform well on Facebook. And Facebook users show high ad engagement overall, accounting for half of all retargeted clicks on the Web.
- People tend to use Twitter for news consumption. In 2012, 83% of users reported seeing news on Twitter. Additionally, a bulk of users are located in urban areas. For brands, the best time to post on Twitter is Monday through Thursday between 1 p.m. and 3 p.m. The worst time is after 3 p.m. on a Friday.
- LinkedIn has the advantage of being the place for white-collar professionals to network, meaning its population is highly desirable since it is a high-income and highly educated user base. The best time to post on LinkedIn is Tuesday through Thursday, when professionals are either beginning or finishing their workday.
- Pinterest is riding the wave of mobile. It's really the breakout tablet-first social network. Pinterest users already account for 48.2% of all social media sharing on iPads. They're primarily sharing food and drink-related content and family and parenting-related items. Pinterest is poised to become one of the big four top social networks.
- Over 90% of people who use Instagram are under the age of 35, which makes it an attractive platform for the many apparel, entertainment, and media brands focused on the 18- to 34-year-old age bracket.
- Tumblr is strong with teens and young adults interested in self-expression. What's more, the teens who do use Tumblr, use it a lot — 61% of 13- to 18-year-olds said they used the service several hours a week or more, according to a study conducted by Y Combinator Partner Gerry Tan.
Persona 3 - Target audience in media studies
The media industry is highly competitive and all media texts are created with a target audience in mind. If there isn’t an audience for a media text then it won’t be successful either in getting its message across or, if it is a commercial media text, making money for the producers.Media producers use audience research and analysis to find out as much as possible about their target audience and use that research to ensure their production will appeal to them. Demographics and psychometrics - media producers define and categorise their audience through demographic profiles. A demographic audience profile defines groups based on things like age, gender, income, education and occupation.
- Upper middle class - Doctor, banker & lawyer
- Middle class - Teacher, architect, computer & programmer
- Lower middle class - Shop manager, office manager & social worker
- Skilled working class - Joiner, nurse & cook
- Working class - Waiter, labourer & shop worker
- The lowest level of subsistence - State pensioners, casual or low grade workers & unemployed and on benefits.
No comments:
Post a Comment