OUGD501 - Studio Brief 02: Idea Generation: Idea Generation / Material Consideration

At least 20 rough ideas/scamp/thumbnail solutions to the problem. Where applicable your ideas should be accompanied by necessary material considerations (production methods, medium, scale, etc.) including a discussion of the impact of material decisions. 

Commencing on from the brief on resolving the problem of social media advertisements on mobile and computer based devices. Below are 14 rough ideas/scamp/thumbnail solutions to this brief problem. 

Below are summaries of the 14 ideas of thumbnail solutions to the problem: 

Idea 1
Creating an downloadable app that the user on a mobile device or even on the internet can 
select which advertisements that they would like to see. The scale of this production will be in a small smartphone, will visually appear like an app application but the setting will have a refined list of which adverts they would like to see appear on the mobile screen.

Idea 2 
Designing inspired assistive touch (short cut remote) that allows the user to control when social media platforms advertisement appear on platforms (Facebook, twitter, YouTube and so on.) A built in control system that will help users short cut to which adverts will appear on the individual social media account.

Idea 3
A solution of fixing the amount of YouTube short adverts playing before the users selected video. A built in setting for the individual YouTube account that can choose if they would like the short video off or on. Or how many second adverts they would like to preview. 

Idea 4
New advert setting for selecting brands what will be shown as an advert notification. The user can select which brands that they would like to see, the time the advert pop ups or not and the importance of it (e.g. best offers, limited additions, sale.) 

Idea 5
Designing a new feature setting on YouTube that the user can have the option of turning off and on the short adverts before the video.

Idea 6
An app that links to all social media platforms that of the phone user. With this app it can control what adverts the user would like to see (e.g. access of for cookie data to record the users browsing history.) 

Idea 7
Designing an account that users can use to organise how they would like to preview adverts that they are interested in. 

Idea 8
Creating an app that only contains all various advertisements for professionals advertisers. They will be able to link other professionals such as graphic designers, illustrators, animators, photographers etc. To create a collaboration project.

Idea 9
Advertisement channel on the television. This particular channel has many categories of brands, electronics, kitchen ware and so on. 

Idea 10
An advertiser's site that members of the public can go through a list of short video ads and tick and un-tick adverts that they would like to see.

Idea 11
Designing an online PDF manual of how to control the amount of advertisements on the computer, TV and mobile phone. 

Idea 12
Designing an animation of the newest app that helps online users to control amounts of adverts.

Idea 13
A guide for users on mobile phones how advertisements appear on their social media accounts and how to control the amount of them.

Idea 14
A new advertisement locator when using a device such as a mobile phone. Wherever the user walks pass the shop, fast food and so on. A pop up of that brand will appear on the phone screen advertising the newest product.

With these 14 ideas I will create a tally chart and get my peers/tutors to but a point on which solution idea would be the most appropriate for the problem. 

Below is the tally chart scanned: 

OUGD501 - Studio Brief 02: Target Audience Research

Relevant information about demographics (sex, age group, job, class, location, etc.) Information about psychographics (gender, sexuality, personality, taste, interests, etc.). Write 3x persona profile that represent “model” target users. 

Persona 1 - Social networking advertising
Is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately. The demographic audience for social media is About three-quarters of Internet uses are members of at least one social network. 49% of U.S. adult women visit social media sites a few times a day, whereas only 34% of men visit them. The fastest-growing age group on Twitter is 55- to 64-year-olds, up 79% since 2012. And the 45-54 age group is the fastest-growing on Facebook and Google+. Social media use is still more common among the 89% of Internet users aged 18-29, versus 43% of those 65 and older.

Persona 2 - The Demographics Of Social Media Audiences, And The Unique Opportunities Offered By Each Network.

Each social media platform has a unique identity based on who uses the network and how they're engaging on the site. As network usage develops, each lends itself differently to brands, depending on who their target audience is, and what they're trying to achieve. Here are where some of the biggest opportunities lie on the major networks:

• Facebook's users are mainly the younger group, and that means brands that advertise luxury goods and services are still finding more success advertising in magazines than on social media. Other types of brands — such as fast-moving consumer goods — do perform well on Facebook. And Facebook users show high ad engagement overall, accounting for half of all retargeted clicks on the Web.
• People tend to use Twitter for news consumption. In 2012, 83% of users reported seeing news on Twitter. Additionally, a bulk of users are located in urban areas. For brands, the best time to post on Twitter is Monday through Thursday between 1 p.m. and 3 p.m. The worst time is after 3 p.m. on a Friday.
• LinkedIn has the advantage of being the place for white-collar professionals to network, meaning its population is highly desirable since it is a high-income and highly educated user base. The best time to post on LinkedIn is Tuesday through Thursday, when professionals are either beginning or finishing their workday.
• Pinterest is riding the wave of mobile. It's really the breakout tablet-first social network. Pinterest users already account for 48.2% of all social media sharing on iPads. They're primarily sharing food and drink-related content and family and parenting-related items. Pinterest is poised to become one of the big four top social networks.
• Over 90% of people who use Instagram are under the age of 35, which makes it an attractive platform for the many apparel, entertainment, and media brands focused on the 18- to 34-year-old age bracket.
• Tumblr is strong with teens and young adults interested in self-expression. What's more, the teens who do use Tumblr, use it a lot — 61% of 13- to 18-year-olds said they used the service several hours a week or more, according to a study conducted by Y Combinator Partner Gerry Tan.

Persona 3 - Target audience in media studies 
The media industry is highly competitive and all media texts are created with a target audience in mind. If there isn’t an audience for a media text then it won’t be successful either in getting its message across or, if it is a commercial media text, making money for the producers.Media producers use audience research and analysis to find out as much as possible about their target audience and use that research to ensure their production will appeal to them. Demographics and psychometrics - media producers define and categorise their audience through demographic profiles. A demographic audience profile defines groups based on things like age, gender, income, education and occupation.

• Upper middle class - Doctor, banker & lawyer
• Middle class - Teacher, architect, computer & programmer
• Lower middle class - Shop manager, office manager & social worker 
• Skilled working class - Joiner, nurse & cook 
• Working class - Waiter, labourer & shop worker 
• The lowest level of subsistence - State pensioners, casual or low grade workers & unemployed and on benefits.