Essay Practical Work - Initial Sketches/Ideas/Inspirations

Here are some images of the sketches I have done for my brand which reflects on my essay answer of the relationship between a brand and the consumer self. 

The name of my brand that I am creating for this practical work is called ‘Identi’ which is going to be the type of brand that gives a personal type of style to any person who wears it. It is especially going to give them the feeling of uniqueness and on trend. These are some of the sketches of the possible logotype for this brand. 

I believe this kind of brand will be most likely going to be a high street clothing brand as I will demonstrate like in my essay why people like to arms themselves with popular recognisable labels. Either to feel dominate, important or special. I will create posters, leaflets, business cards, logotype, mockups on clothes to highlight a new high street 
shop is opening soon. And it is the latest clothing signature to get in many international countries. I will use other top high street clothing retail as reference such as UrbanOutfitters, TopShop, ASOS and etc. 

Essay Practical Work - The Brief

In this blog shows me making my own brief for this Practical Exploration work for the essay question that I have chosen to answer. 'What is the relationship between branding and the consumer self?'. For my essay for this question, my practical work should reflect my essay answer. Therefore my essay basically talks about the importance on how we in society today use brands to identify ourselves through specific labels of clothing etc. 

Here below is information about my brief and how and what ways I am going to convey my answer through the practical work I will produce. 

The Brief –

Task: Practical Explorations

At this stage in the COP Module OUGD401, you should be beginning to consider what you would like to develop for your practical investigation for the chosen question you have selected. As for my chosen question, I have to produce some practical work for ‘what is the relationship between branding and the consumer self?’

The emphasis of COP brief is that you are able to apply research to practice. Therefore, you must produce something having done an amount of reading and other kinds of research (for your chosen essay question).

You must follow to a design process (as you would do for studio briefs) and document your developments and ideas - all your design decisions must be justified through your research.

Deliverables

Fully resolved any sort of Branding Identity, including but not limited to:

Select or modify a typeface to used to display the Branding Identity
Colour schemes
Typeface (display and body copy)

This should be developed with reference and relevance to your own creative practice.

There must be evidence of practical, conceptual and contextual research into materials, formats and content.

Mandatory Requirements

All work should be evidenced through your COP blog

Final Resolution should be presented on design sheets, which document your research and design decisions.

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