Study Task 06 - Establishing the requirements of your practical investigation

What is Practice-based research?

Practice-based research is a form of research methodology that uses "practice", alongside other forms, as a means of discovering or generating knowledge.

While the emphasis is still very much on establishing a critical understanding of the issue, practice-based research acknowledges the role of making and visual communication in presenting this understanding.

By creating a Brief related to our essay question. We need to look into the ISSUES - 

"What do you want to know?"  

Task 01: 

1. Techniques - Logos, posters, advertisements, packaging, images, slogans... 

2. Content - 'What is the relationship between branding and the consumer self?'

- family and cultural values/ motifs and imagery. 

3. Communication/message - Visual language, persuasive language, colour theory, typeface, uppercase/lowercase letters.

4. Research/analysis - Investigating successful brands, oldest brands, current brands values/missions for the present society.  

5. Exploration/Evaluation - Effectiveness of the brand, campaigns, shared memories, manipulation of values. 

6. Testing - Questionaries, Graphs, Pie charts, uncanny valley, Really our values? Good reflection of ours values or is it false? 

Task 02:

Rationale plan for my practical investigation, by using the following points below as a guide:

1. What is your research question? How Logos create a brand identity for each individual in today's society. 

2. Do you have a hypothesis (an assumed conclusion that you will endeavour to prove)?
Why have brands evolved so much that it has become a social peer pressure 

3. What are the contexts of your research interests (Consumerism)?
Brand Identity, Social peer pressure, morals etc.

4. Sources of primary/secondary research?
Book sources, videos and existing brands 

5. How will your practical work answer the research question?
Ways on how designers convert the brand by advertising, use of colour to attract, typeface and wording. Preservation etc. 

6. What methods will you use to research, develop, create and test your work? 
Photoshop, Illustrator, Printing etc.

7. Provide a proposed timeline for your work to completion?