Wednesday, 30 September 2015

Module Brief - Studio Brief, "This is Graphic Design"

In this brief we have to build on and use our contextual knowledge and skills in critical writing, by using
practice as a method of research. I will use a variety of theoretical and practical research methods to
explore the chosen contextual theme question, by investigating and creating a resolution of the question
or issue.

For the Design context blog, I will have to develop an online portfolio of critical responses to lectures,
seminars, set tasks and independent research activities. The use of this blog is for me to document and
show evidence of my engagement with, and understanding of contextual, theoretical and critical concepts
and ideas that I have been introduced to during the course. My blog should include, the following, lecture
notes, information from seminars and a collection of short writing tasks. This will present my developing
comprehension of the context of Graphic Design Practice.

I also have to write up a 3000 word essay and a produce a body of explorative work to response to my
chosen set research question. My essay must demonstrate that I have understood the nature of writing and
the significants of critical and an analytical approaches to my chosen theme. While the practical work will
represent that I am able to apply my critical skills to a practical situation.

My essay should include the following:

1)A selection of the subject matter which is appropriate to my own interests that will allow me to
critically analyse a relevant source material.

2)A logical structure that has an introduction, a developed argument that is supported by a suitable
references to at least four different academic sources and a conclusion.

3) A bibliography of at least 10 sources that present using the Harvard referencing system and the use of
the Harvard conventions within the main text of the essay when paraphrasing or quoting from other
resources.

Overall both of my written and practical work will both cross-examine the same question and give me
the chance to consider the interrelated nature of theory and practice.

Here are the list of questions:


  • "To what extent have Modernist design principles influence contemporary Graphic Design?'

  • "How did postmodernism impact on Graphic Design practice?"

  • "To what extent does advertising construct our ideas of gender?"

  • "What is the relationship between branding and the consumer self?"

  • "What is the role of print media in the digital age?" 



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